There's a difference between living and existing. Daring to live sometimes takes courage, it's a dare. Have a go - see what the outcome is. I'm sure you'll like it.
About this design:
Graham: The statement is a call to action and the design has been roughened, broken up to give impact. The colour purple is one we both love. This design will feature on most clothing.
Tui: The emblem itself was inspired by the ignition button in Graham's race car, slanted lines and colour choice give a nod to the history of the slogan with X Factor Racing. The rough texture means on a deeper level that life ain't always pretty, it can leave scars, bruises and wounds.
